Digital Marketing for Artisans

Understanding and connecting with your customer base is crucial for developing a successful product, building a compelling brand, and directing your marketing efforts effectively. For home-based artisanal bakers, digital marketing offers a cost-effective and accessible way to test ideas, engage authentically with customers, and foster a sense of community around your bakery. However, some of the common sales wisdom for small business just doesn't apply to the Artisanal Business Model. In this course you will: 1) Create a Customer Profile: Develop a detailed profile of your ideal bakery customer to guide your product development and marketing strategies. 2) Gather Customer Feedback: Learn how to effectively collect and use feedback to refine your baked goods and services. 3) Position Your Brand: Position your bakery brand based on insights into your customers and the competitive landscape. 4) Plan Your Digital Marketing Strategy: Utilize digital marketing tools to reach and engage your target market segment. Additionally, you’ll explore how artisanal entrepreneurs can leverage their unique strengths in customer communication to enhance their marketing efforts and build a loyal customer base.